Postcard from Cuba
29 August 2013 Last updated at 07:19 GMT
Mark Easton, Home editor
“What’s changed in Cuba?” Carlos sat in the lobby of Havana’s Parque
Central hotel and repeated my question. After a few moments thought, he
Cuba is a country preparing itself for a new chapter in its history. El
Presidente Fidel has retired from public life and younger brother Raul,
now at the helm, is not so young. The Castro era is coming to a close.
The pages of the old revolutionary constitution have become dog-eared
and tattered. A new one is promised.
“Today we have options to do this, to do that, to go here and go there,”
Carlos continues. “Before we weren’t able to have a cell phone. It was
forbidden. We can now. We couldn’t go to many hotels. Now we are again
accepted in the hotels.”
Carlos is a tour company representative. He wears a crisply laundered
tour company shirt, and a shiny tour company badge.
“I wanted to be a diver,” he confides. But after graduating in English
at the university in Havana, it was inevitable he would end up working
in Cuba’s burgeoning tourist industry. There was no option.
Almost three million tourists now come to Cuba each year, a country with
a population of just over 11 million. A trickle now come quite legally
from the US but dwarfed by a million visitors from Canada and more than
200,000 from the UK. Each visitor brings desperately needed hard
currency to the island.
For the Castro government, tourism’s economic advantages have
necessitated ideological sacrifices. To cater for the hordes of benign
foreign invaders, the private sector has been allowed to expand.
Socialist principle has been swallowed.
“Cuba is improving thanks to the private sector,” Carlos tells me. There
is still plenty of desperate poverty on the island. “[But] work,
economics, pleasure – everything is better,” he says.
The US trade blockade on Cuba has twisted the economy into an
extraordinary shape. You will find a McDonald’s in Moscow, Beijing and
Ho Chi Minh City, but not Havana. Just 90 miles from the Florida coast,
the Caribbean island Christopher Columbus described as the most
beautiful land on earth is a no-go area for voracious American corporations.
The sanctions have deprived Cuba of investment, but they have also
allowed it to escape the homogenising force of global capitalism.
Sitting in the back of a cherry-red Desoto 1955 cruising along Havana’s
waterfront, I am tempted to ask whether the next part of this island’s
story will see a Cuba financially richer but culturally poorer.
The car is one of 35,000 vintage American automobiles that, for half a
century and more, have been painstakingly and lovingly coaxed onto
Cuba’s highways. The speedometer rumbas energetically between 40 and
60mph as we drive hood down, the crow-black diesel fumes of a lorry up
ahead filling our nostrils.
Sitting in the leather armchair of a front seat, Guillermo doesn’t think
the country’s unique style is threatened by the arrival of foreign
“We won’t stop caring about our cars, our rum and our salsa just because
someone starts to invest here,” my guide suggests. As we pull up in
Revolution Square, the vast visages of Che Guevara and Camilo Cienfuegos
staring down from the walls of government buildings, Guillermo explains
that American culture has long been available on television and radio.
“State TV stations air American shows all the time,” he says. “Young
people can listen to US pop music.” Cuban culture, he seems to be
saying, has grown deep roots during the years of economic isolation.
Cuban communism and its promise of la patria nueva (the new homeland),
on the other hand, seems to have withered among green shoots of economic
“Cars like this one used to have a blue plate if they were owned by the
state and a yellow plate if they were private,” Guillermo tells me. “Now
all new vehicles have a white plate.” The boundaries are being blurred.
Second-hand car salesmen are everywhere. Since 2011, private citizens
have been allowed to buy and sell used motors – one among a series of
liberal reforms introduced by Raul Castro since he took over from his
Cubans can now buy private property and borrow money from banks. Almost
400,000 now work in small businesses – more than double what it was just
three years ago.
Paladars, or private restaurants, are popping up all over the capital,
helping create a new and thriving Cuban bourgeoisie as they do so.
“You can see very wealthy Cubans these days,” Carlos says. “The rules
have been relaxed so a private enterprise can employ staff outside their
own family. You won’t find many millionaires yet, but people can make
La Imprenta is a state-run restaurant in the heart of old Havana.
Opposite, a private-run place plies its trade. You would be hard pressed
to tell which is which. Both are fun and inventive and could probably
make a good turn on a dollar in Miami.
The difference is invisible to the customer. In one, the profit goes
into government coffers. In the other, some ends up in the pockets of a
growing middle-class. And that is what is quietly but dramatically
changing this country.
The hotels once available only to foreigners with convertible notes in
their wallets are now welcoming Cuban guests with access to
international currency. A domestic tourist industry is developing
rapidly, and the same local entrepreneurs which created it are now
looking to exploit it.
Listening to a pianist play My Way, that American anthem to
independence, in the bar of Hemingway’s favourite Ambos Mundos hotel,
through the window I see an old gentleman standing by a pram. Inside are
three Dachshunds – each animal sporting a pair of lens-less wire
spectacles. “You want a picture, senor?” he asks a passerby. Pianist and
pram-man both want the same thing – convertible pesos.
When George W Bush tightened rules on Cuban Americans sending dollars to
relatives on the island in 2004, Fidel Castro’s response was to announce
that the greenback would no longer be accepted in state-run stores.
Today, the convertible peso or cuc (pronounced cook) has become the
predominant currency for anything beyond household basics on the island.
There were predictions that the end of the dollar would decimate the
Cuban middle class. Looking around now, it appears to have strengthened
it. Cooks’ perks, perhaps.
“Bush put the cuc in a much more important position,” Carlos explains
with a wry grin. “Private companies had money which meant they could
import raw materials unavailable from state sources. Restaurateurs were
able to buy ham and nuts from Venezuela and Mexico.”
With the income from tourism, the Cuban government is able to
painstakingly and lovingly coax Old Havana back to life, just as they do
their automobiles. It is the jewel in the island’s crown. Renovation is
a vast undertaking, but scaffolding now cocoons many of the capital’s
most celebrated buildings. The Gran Teatro and the National Capitol
building are close to refurbishment.
Unesco has granted the old city world heritage status and, under the
strict guidance of the enigmatic Cuban historian Eusebio Leal, one can
begin to believe that Havana is ready to start a new chapter in its life.
It is a project with many challenges, of course. Having recobbled most
of the old city’s narrow streets just a year ago, a major power cut at
the height of the tourist season last autumn plunged the entire district
into darkness and threatened to kill many of the embryonic businesses
that had been born there. A five-year plan to replace the wiring and
pipes was telescoped into 12 months and today almost every alley and
road in the district has been dug up again.
A bicycle taxi tried to take me from the Vieja Plaza to my hotel late
one night after a thunderstorm. The narrow dark streets were obstacle
courses of puddles and ditches interspersed with piles of rocks and sand.
At one point he had to double back, cursing in Spanish. Our detour led
down even narrower alleyways, where each doorway offered a glimpse of
real life in Havana: a family watching TV; an old woman eating a meagre
meal; a couple quarrelling; a prostitute looking for business; a barber
attending to a neighbour’s head beneath a single flickering bulb.
“The city historian was adamant that old Havana should not become a
lifeless tourist attraction,” Guillermo told me later. “If the state
restores a building, they can make sure local people are looked after.”
He showed me the blocks which had been erected to provide city slum
dwellers with a decent home 40 years ago. Now a protection notice has
been slapped on the people of Old Havana as well as its architecture.
And that is why I feel optimistic about the next chapter in Cuba’s
story. The people know what is truly valuable on the island. It is not
fat cigars or vintage rum. It is not brand Che or even a Desoto ’55.
The government has labelled it Autentica Cuba. It is the spirit of
people who have endured so much and still manage to sing and to dance
and to smile. As one guide put it to me: “We are like the dolphins in
the bay. Up to our necks in water but still laughing.”
Source: “BBC News – Postcard from Cuba” –