Cuba bans Che Guevara and Hugo Chavez perfumes
27 September 2014 Last updated at 18:10 GMT
The Cuban government denied that the families had been consulted over
the use of the names
The Cuban government has said it will take disciplinary action against a
state pharmaceutical company that created perfumes named Ernesto Che
Guevara and Hugo Chavez.
In a statement in the official Granma newspaper, the government
described the project as “a serious error”.
“The symbols of the Revolution are and will always be sacred,” it read.
The colognes – Ernesto and Hugo – were unveiled on Thursday by state a
laboratory in the capital, Havana.
Labiofam said Ernesto, the cologne named after the Argentine-born
revolutionary who help Fidel Castro take over in Cuba in 1959, would be
a woodsy and refreshing citric scent with notes of talcum powder.
Hugo, named after the late Venezuelan president, would offer a softer,
fruitier fragrance with hints of mango and papaya.
“They will be very attractive colognes, but the names also mean a lot to
us,” said Isabel Gonzalez, vice-president for research and development
for Labiofam during the launch.
But the project was mocked in the social networks and criticised by
supporters of the Cuban Revolution, who considered it disrespectful.
Labiofam had been in the process of developing stylised bottles and
labels for the products before putting them on sale in Cuba and overseas.
“We didn’t want to create propaganda, but rather pay homage to them and
help their names endure,” said on Thursday Cuban biochemist Mario
Valdes, who led the scent design team.
The company said it had obtained the agreement of the families of Che
Guevara and Hugo Chavez to use their names in the colognes. But that has
now been denied by the Cuban government.
“The details of this irresponsible action were discussed in detail on
Friday with the company’s director and the employees who presented the
products, which were still being developed,” read the statement of the
Executive Committee of the Ministers’ Council, headed by Cuban President
“The appropriate measures will be taken to deal with this serious error.
“Such initiatives will never be accepted either by our people or by the
Source: BBC News – Cuba bans Che Guevara and Hugo Chavez perfumes –