Holy Chocolate: On Agro-Industrial Speculation in Cuba
September 17, 2014
Yenisel Rodríguez Perez
HAVANA TIMES — Drinking hot chocolate in Cuba is almost a privilege, an
exotic experience, an act denoting social prestige. Few Cubans would
believe that, for the longest time, hot chocolate was one of the most
popular breakfasts in the country. Once the companion of people’s
morning toast, it has become a true culinary luxury.
So what happened?
Just about everything, particularly over the last 24 years.
For instance, when the price of cocoa butter skyrockets in the
international market, local state investors, blinded by their thirst for
hard currency, deprive the confectionary industry of the raw materials
it needs. This way, the production of chocolate bars and other sweets
aimed at the domestic market decreases considerably.
In other cocoa-producing Caribbean countries, this problem is solved
using alternative oils, like coconut or palm oils. For Cuban
decision-makers, however, the profits generated by cocoa butter are
enough and no additional time or effort is devoted to the matter.
Cocoa production suffices to supply the domestic market, and the prices
offered producers are low enough so as to allow them to set a retail
price that is affordable for the population. Low production levels
persist, however, as a result of misguided macro-economic policies.
Here’s where the issue of speculation comes in.
The price of chocolate manufactured domestically is well above the
economically rational, which is why chocolate is advertised as a luxury
item, under the formula of “after the feast comes the reckoning.”
Perhaps without being entirely aware of it, decision-makers use and
strengthen the high prestige this product enjoys in the Cuban collective
imaginary in order to speculate with people’s money and demand, selling
it as though it were an imported item that belonged to the family of
socially prestigious and glamorous articles.
Suffice it to mention the well-known Casa del chocolate (“Chocolate
House”) cafeterias, baroque culinary cathedrals designed for the
veneration of the dark elixir.
The other face of the coin is Cuba’s Chocolatin, instant chocolate whose
production is subsidized by the State, born back in the days of
messianic speeches. Its dubious quality varies with the highs and lows
of Cuba’s social policies, consolidating the exotic and sacred
reputation of chocolate sold in hard currency. Who, after all, would ask
their government to subsidize the production of caviar and French wine?
And so, we are left like our Aztec brothers. They were deprived of
Mexican maize, when they were the civilization that produced it most
widely, and we must pay for a Cuban product as though it were imported.
As the popular song says, “drink your chocolate and pay up what you owe.”
Source: Holy Chocolate: On Agro-Industrial Speculation in Cuba – Havana
Times.org – http://www.havanatimes.org/?p=106215