Advertising group WPP to appoint executive in Cuba
London 4:14AM EST
Advertising group WPP to appoint executive in Cuba Reuters 16 hrs ago
The Berlin Philharmonic orchestra finds harmony in democracy Financial
Times q 1 day 15 hrs ago
(Refiles to correct syntax and drop word “advertising” as descriptor for
Palco Group in paragraph 3)
LONDON, July 2 (Reuters) – WPP, the world’s biggest advertising group,
is to appoint an executive in Cuba, saying on Thursday it would be the
first major international communications services group to conduct
business on the Communist-ruled island.
The move comes a day after the United States and Cuba formally agreed to
restore diplomatic relations on July 20, setting up a trip to Havana by
John Kerry, who would become the first U.S. secretary of state to visit
the country in 70 years.
WPP, which is parent to the Ogilvy & Mather and J. Walter Thomson
advertising networks and already generates group revenue of $1.6 billion
in Latin America, said it has signed a contract with state-owned firm
Palco Group under which it will base an executive in Havana.
The company said it had been in contact with a number of Cuban agencies
and enterprises since February and had maintained contacts with Cuban
and international firms to provide its services from a local base in the
(Reporting by Li-mei Hoang; Editing by David Holmes)
Source: Advertising group WPP to appoint executive in Cuba – Yahoo