Cuban rum ready to enter US market
By Indo Asian News Service | IANS
Havana, Nov 5 (IANS) Cuba’s most famous brand of rum, “Havana Club”, is
ready to enter the US market as soon as Washington lifts its trade
blockade against Cuban products, the media reported on Thursday.
“Our greatest wish is to be able to sell our products in the US so that
the US consumers can enjoy a high quality rum,” said Jerome
Cottin-Bizonne, general manager of Havana Club International, a joint
venture between state-run Cuba Ron and the French Pernod Ricard company.
Founded in 1993, Havana Club International was one of the first joint
enterprises established by Cuba, and its Havana Club rum ranks 24th on
the list of the 100 most sold spirits in the world.
The company’s executives estimated that they could sell 1 million
nine-litre cases in the US market upon the lifting of the blockade.
The sales of the company reach up to 4 million nine-litre cases each
year in more than 140 countries, with Germany, France, Britain, Italy
and Chile being the main customers.
The trade blockade imposed by Washington against the Caribbean island
prevents Havana Club rum from being sold in the US that absorbs 40
percent of the world’s rum production.
Though direct exports are prohibited, US President Barack Obama’s
administration has allowed citizens that travel to the island to return
with rum and tobacco since January as a way of easing the blockade.
However, each US citizen cannot bring back Cuban goods worth more than $100.
Source: Cuban rum ready to enter US market – Yahoo Maktoob News –