Samsung Disembarks In Cuba / 14ymedio
14ymedio, Havana, 3 November 2016 — The industry giant Samsung
Electronic will open a store in Havana before the end of the year. The
products of the South Korean firm will be available in the market at 3rd
Avenue and 70th Street in Miramar, west of the city, as confirmed by a
press release issued Wednesday by Gilberto Ramirez, Latin America
marketing manager for the company.
The Asian firm took advantage of its participation in the 34th edition
of the International Fair of Havana (FIHAV) to make the
announcement. The exhibition area of Samsung at the Expocuba fairgrounds
is one of the most visited for its attractive technology, among which
are telephones, televisions and accessories for telecommunications.
The firm works closely with the Hard Currency Collection Stores (TRD), a
state monopoly with a presence in all provinces of the country.
Samsung is participating in FIHAV for the fifth year and this year has a
281 square meter exhibition space. Ramirez says that the large variety
of equipment exhibited at the place lets visitors ” interact” with the
terminals and test their operation.
The chance to test the 360° high resolution virtual reality goggles
designed and manufactured by Samsung has set off a lot of excitement.
The company’s products have been coming to the island for years, mainly
sold in the informal market. The phones and tablets of the Asian brand
are highly valued by Cuban users who choose terminals operating with
Android, more flexible than others in responding to the country’s poor
internet connectivity conditions.
Samsun’s flat-panel televisions also enjoy the preference of domestic
customers, because they offer multiple ports to connect everything from
USB drives to hard drives, a technical characteristic that supports the
consumption of audiovisual materials other than those presented by
official state TV.
However, Samsung will open its first store on the island at a time
when the company is facing a crisis of credibility and the falling share
prices, after the problems caused by the company’s Note 7 devices, which
it no longer sells after several caught fire.
The decision of Samsung to stop selling Note 7 affected the share price
of the conglomerate on the Seoul Stock Exchange, where shares fell
around 8% after the report of the withdrawal of the model, a loss of 18
billion in capitalization.
Source: Samsung Disembarks In Cuba / 14ymedio – Translating Cuba –